Presently the IncenseSticks industry is spread over to every nook and corner in the country both in the organized and unorganized sectors. Thecorporate organized sector itself consists of about 1500 crores of rupees turnover in value, besides exports of about another 250 crores. The unorganized sector has a turnover around 500 crores of rupees. Both these sectors are spread all over from Kashmir to Kanyakumari.
The yearly rate of growth for the industry is expected to be around 25 % with high end products dominating the shelf space sizably.
We are thus hopeful of exploiting the untapped potential segments of population with our strategic brands and products.We are basing our hopes on the ground realities where in about 4000 containers are being used to transport incense sticks all over the world with major chunk of aesthetic personalities being present in India covering various segments of population.